The Frappe Times.

What it is

A satirical “newspaper” on tech and SaaS culture.

What I was trying to do

Tech marketing takes itself very seriously. This was an attempt to do the opposite.

Inspired by The Onion, the series uses humour to comment on startup culture, product decisions, and industry absurdities. If you’ve spent enough time in tech, these pieces should feel uncomfortably familiar.

It also doubled up as a distribution experiment. Shorter, sharper, more shareable content that could travel beyond the existing audience.

Selected pieces

  1. Abaa charges a cat for using their software.
  2. Ashamed of only owning 2 holiday homes, Boom founder decides to increase annual subscription fees.
  3. Tech giants lobby to remove multiplication from school curriculums.